Netflix’s New Top 10 List Feels Like a Hold for Relationship
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Earlier this week, Netflix did a remarkable thing: It released viewing statistics. To be clear, the streaming giant has done this before — add one top 10 carousel on your screen here, drop a nugget about the popularity of Stranger Things there — but these numbers are different. These numbers used to be special. Unlike previous Netflix metrics, that counted anything watched for at least two minutes as a “perspective,” the statistics released Tuesday ranked movies and films in total time watched — and it’s worldwide. Even if Netflix was previously nervous about watching it, it seemed like a huge opening in the statistics vault. “‘It’s useless.’ BS. ‘ ‘Pick the cherry.’ ‘Not audited.’ We’ve had a lot of feedback about the metrics over the years, ’” Pablo Perez De Rosso, Netflix’s head of content strategy, planning, and analysis, wrote in a blog post. “So this summer we’re back on the drawing board.” The move seemed bold, daring.
It is, too, according to Todd Spangler taught on different, “A flexion.” The streaming service now has a few 213 million subscribers, and it wants the world to know that they are devouring the hours of the night. In the past, Netflix has gotten a lot of mileage from the mystery of how popular its movies and films are — everyone seems to be talking about Bird Box, but who is really watching all this? Not disclosing details allowed the company to ignore the duds. But now that it has numbers to show off the unique look, it claims the rights to brag.
This little bit of data transparency also comes at a time when Netflix needs to show all the Ws it can. After years of being the main go for streaming content, it’s just getting started lose cold spots—If not real eyeballs — in newer services like HBO Max and Disney+. If you put a new website reminds you of that Red Notice is the biggest deal in the world right now, it’s in the very best interest of the company to do that. That’s not a joke, by the way. According to Netflix figures, the action-comedy starring The Rock, Ryan Reynolds, and Gal Gadot was watched for 148.72 million hours worldwide in the first week of its release.
But what does that really mean? Hard to say. Red Notice an hour and 57 minutes long, so that could mean nearly 78 million households are watching it, or 149 million subscribers are watching half of it, or 300 million that people are watching for about 30 minutes, or … you get the idea. But that’s not the point; The point is that now you wonder if people are watching for hours on end Dune or Ted Lasso or other than a competing streaming service. Releasing the numbers is Netflix’s way of showing how relevant the streamer is to pop culture conversation. It’s also a practical dare for other services to release their numbers as well.