Patient Testimonials Are Unethical And Should Be Prohibited
Still, he said, a doctor looking for any gift should always think: “Is the patient really in a vulnerable position where they are uncomfortable saying no? Or do they have the impression, necessary or not, that their care will be affected? ”
Despite health Providers avoid directly asking patients for blurs, as long as they are allowed to advertise themselves by curating a selection of individual patient outcomes, they risk misleading future patients. with a dishonest photograph of the results — which Wynia called “bluffing, puffing, and spinning. ”
Some crib review providers come from sites like ZocDoc and tout them in marketing material, sometimes with identification details attached. ZocDoc, a New York company founded in 2007, focuses on inspection the authenticity of its reviewers and restraint moments of deception directly on its platform. When they are online, however, Doctors may announce the tests, filtered by star rating to the most shining highlights, directly on the practice websites.
And then there’s the issue of incentives. In one of its training videos, an employee of RealSelf, the cosmetic procedure platform, says the FTC rules COULD Practitioners go from encouraging their own patients to write reviews, but they are guided by a workaround: “It’s not against the rules for RealSelf to offer incentives to your patients to write a review, and you can use our incentives, “such as entering a monthly $ 500 sweepstakes,” instead of yourself. ” Josh King, the company’s general counsel, added: “Not that doctors are completely not possible incentives in reviews. It’s just that your usual plastic surgery practice doesn’t have the knowledge, tools, or number of consumers to offer incentives in a consistent way, and can get themselves in trouble if they try.
Doctors and other practitioners should not bluff, cough, or spin — or wait the perfect moment to ask a recovering patient for a favor to reel in next. Nor should they allow review companies to hang rewards on their patients. Instead of a patchwork system of standards and rules, or engaging in guessing about the timing of gifts, a blanket ban on patient testimonials and use of patient statements in marketing can protect present and future patients while allowing practitioners to focus on care.
There are other ways to advertise medical services. “The public has the right and interest to know if a hospital, clinic, or medical practice offers some type of service,” such as gastric-bypass surgery, says Albert Einstein’s Herron. something we provide, and if you are interested, please contact us. ‘ Because it’s more about the institution, not about an individual.
Or there’s the strategy used by Paul Hughes, a UK psychotherapist with offices in Reading, Oxford, and London. He is there PAGE on his practice website titled “Why no testimonials? An ethics page. ”(Websites full of testimonial videos are mostly of therapists in the UK.) The testimonials represent a breach of confidentiality, put the patient in a difficult position, and represent only a snapshot of time, he wrote. He includes some excerpts from his Google review page and a link to his entire listing. “We are here to serve the client’s interest,” he told me. “They are not there to serve us.”
Lots of Great WIRED Stories