Apple has announced a new self-service repair program for iPhones and Macs
Apple Office has partnered on Wednesday it will start allowing people to repair their own products. The announcement marks a change in Apple’s repair policies and a major step forward for the right to repair action. At the same time, the new program shows how Apple wants these self-service fixes to happen on its own terms.
The new iPhone maker method is pretty simple. Apple will soon make repair manuals available for some devices, and after reviewing them, customers will be able to order the tools and components they need to perform the repairs. from a new section on Apple’s website. At the start of the program, Apple will sell more than 200 different parts or tools for repairing its iPhone 12 and 13 lines. Apple says the program will eventually include the Mac computers with M1 chips.
Wednesday’s announcement was a big move for Apple. Historically, the company has typically only offered repair tools and replacement parts to 5,000 Apple-authorized service providers and another 2,800 independent repair shops with Apple -certified technicians. Apple has been around for a long time faces criticism from right-to-repair advocates, who want manufacturers to give customers the ability to repair their own devices, for this policy as well as for its practice of designing hardware that is not easily upgraded or includes certain components Only Apple has access to.
Many states proposes a right to remedy law in recent years, Apple bills have been battling. For example, the company successfully convinced California lawmakers in 2019 that customers could burn out if they accidentally damaged the lithium-ion batteries in iPhones while trying to repair them. Apple is also proposing to improve the security and privacy of its devices compromised by unauthorized repair.
Despite Apple’s best efforts, this right to repair movement has only recently gained White House support. In July, President Joe Biden passed a executive order which, among other things, ordered the Federal Trade Commission to create new right to repair regulations. Later that month, the agency also declared it would step up enforcement against “illegal”Prohibition of repair, after an investigation documented the various strategies used by technology makers to make products more difficult to repair. Apple’s decision was announced on same day as an important deadline in connection with a resolution on the right of redress filed by activist shareholders as early as September.
In the face of increasing scrutiny, Apple appears to be trying to prioritize any new regulations in its new repair program. But the company doesn’t exactly encourage all users to start rooting their iPhones and MacBooks. on the press release announces Self Service Repair, Apple says the program is intended “for individual technicians with knowledge and experience in repairing electronic devices” and that “most customers” should visit a authorized repair shop. Meanwhile, customers who decide to repair their devices under the new program will still have to buy parts directly from Apple, which also sets the price of the components.
“This is not the open-source healing revolution we are seeking through our struggle for the right to healing,” Elizabeth Chamberlain, iFixit’s director of sustainability, said in a blog post on Wednesday. “If there is already an‘ official ’way to avoid warning messages and missing parts when you need to replace a battery, camera, o display, there is little incentive for Apple to help those who use third-party features, or even those who have been salvaged from other iPhones. By controlling market shares, Apple can also decide when devices are no longer available.
This is not the first time Apple has adjusted its strategy to anticipate potential regulatory or legal action. In a proposed settlement of a class action lawsuit representing software developers this summer, Apple said it would allow companies tell iPhone and iPad users about ways to pay for purchases such as subscriptions outside the App Store ecosystem. In September, the company, too changed its rules for in-app purchases while the company was locked in a controversial Epic Games lawsuit. None of these app-related updates involve Apple changing its policy of charging substantial fees to third parties operating in Apple’s ecosystem, while Apple’s own apps get a free ride.
Apple seems to be taking a similar approach with its new repair system. But even if the company’s new program has many caveats, the move is a big win for customers who don’t want to ship their devices to Apple or find an authorized repair shop. Soon, they will be able to replace an iPhone screen or battery in the comfort of their own homes.