Netflix publishes weekly top 10 lists for TV shows and movies
When Netflix started streaming video time, it helped kill traditional TV ratings. Now, the company says they want to bring them back, sort of: The streaming giant will start publishing lists of the most popular TV shows and movies, which will be updated weekly.
Netflix data will show itself website, where it will offer several top 10 lists that rank titles in terms of the number of hours the company’s subscribers spend viewing them. The company has global rankings for TV shows and movies, as well as top 10 lists for 90 different countries. Netflix also said it will take accounting firm Ernst & Young to audit its numbers, and publish a report from the company next year.
This has almost zero impact on the way you watch Netflix-unless you want to track data about how other people watch Netflix. Which, to be fair, some people.
Here’s a sample of what the Netflix ratings look like-these charts rank Netflix’s worldwide viewing for the second week of November, and include Netflix-owned items as well as items licensed to it from other companies:
A streaming company that publishes its own viewing data on a regular basis is not the same as in the old world of TV, if Nielsen constantly tracking viewing consumption for all TV networks and making that data widely available.
But we no longer live in that world. However, video viewing is more divided among different streaming services owned by different companies, who choose cherry-pick audience data to share if they think they have something to brag about.
Netflix is no different from its competitors in part: They released these new numbers because they thought they were well-versed in Netflix.
And even if those numbers might be interesting for you, Someone Watching Netflix, the numbers are really aimed at a professional audience. That includes investors, who want to see if the billions of dollars spent on Netflix on the inside have become Things People Watch (note that the two Top 10 lists on above is dominated by things made by Netflix instead of rented). It also means Hollywood talent, who want to make sure the things they do for Netflix are watched by a lot of people.
The numbers also represent an unspoken challenge to rival streaming services like Disney +, Hulu, and Peacock: We dare you to publish your numbers using the same method because we bet they are much smaller than ours. It’s also worth remembering that the primary audience for traditional TV rating numbers – advertisers who want to know where to spend their money – isn’t material here, because Netflix doesn’t run ads.
Netflix used to keep all the data to watch it on its own, and was initially broken when outsiders tried to measure the movies themselves. But two years later, it’s starting to pick up and every now and then release some of its own numbers – always flattering the company.
The numbers of competitors and critics were also ridiculed. That’s in part because there’s no real transparency in reporting, and in part because of Netflix’s strange and changing definition of what a “watch” is. Initially Netflix said that a viewing happens when someone watches 70 percent of a movie on TV; then the company revised that up and said that anyone who watched at least two minutes of a show was considered a spectator.
Today, Netflix only tracks how much time its viewers spend, respectively, on a movie or movie. That means, in theory, that two people are watching Red Notice, the pathetic but famous action movie starring Dwayne “The Rock” Johnson, Ryan Reynolds, and Gal Gadot, will count on the same as someone watching the movie twice.
So let’s say Netflix makes one Red Notice link. (Pro: The movie, which reportedly has a $ 200 million budget, was supposed to be Netflix’s attempt to create its own action franchise; Con: It would look and feel like it was made for a more under $ 200 million.) But with new numbers being released by Netflix, you no longer have to rely on contextless bragging rights like this to check if that’s a good idea:
On the other hand, the fetishization of consumers behind the scenes information about the entertainment they consume does not necessarily make for a better experience. We’re always watching TV movies and movies with almost no idea how many other people are watching, and that’s great. Feel free to ignore it all.