In Celebration of Adele’s Finsta


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Of all the things that caught my attention this week, for some reason, I can’t stop thinking about Adele’s finsta. I don’t really want to track it and follow it — I understand sanctity of the fake Instagram account and has no intention of violating that. Even more I want to celebrate the fact that it is in everyone.

Not that Adele was in any way the first celebrity to have a finsta; probably safe to consider multiple stars. But what’s surprising is that he’s openly talking about it, and about his ability on social media at large. In a new interview with Rolling Stone, the singer claims he has a finsta, which he uses for maintaining interior decoration and cat content, and a fake Twitter for following online gossip about his life. (Gossip has it, he gives you hearts.) “I know how to track something online like anyone’s business,” Adele told the magazine, “back to the original source or drop, more yet to anyone on my team. “

What all of this shows is that Adele is talking publicly about how quickly one of the best ways for celebrities to exist online. His (official, verified) Twitter and Instagram accounts are good — mostly just promotions for his music (his new album 30 fell the next week) without feeling that they were completely driven by publicists. But in claiming he was hiding fake accounts, he also admitted he was trying to hide the mess where it belonged: off main.

This is not to say that he has not made any mistakes on social media. Last year she found herself in the middle of a controversy after posting a photo of herself on Insta wearing a Jamaican flag bikini and Bantu knots in her hair in honor of the Notting Hill Carnival in West London, celebrating Jamaican culture. Some believe the photograph smells of cultural appropriation. Some say he just seems to be showing appreciation. Adele did not respond to the controversy Rolling Stone, but he was last month told British Vogue that he totally gets “why do people feel like it’s worth it … I don’t read in the fucking room.”

Honestly, I don’t know why, exactly, I find the existence of this particular finsta so interesting. Perhaps it is exciting to imagine that at any request the followers of the rando could be one of the most famous singers in the world. Or maybe Adele is as interested in cats and interior design as the rest of us. Or maybe it’s a lot simpler than that. Maybe she just knew Adele — she was like us.


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