Salt Bae’s Next Great Work? Endless Contentment


A gold -wrapped steak, then, can be neatly used as a dividing line between Us and Them. On September 26, when someone tweeted a receipt showing that someone else seemed to have spent $ 2,400 at the restaurant, the internet crashed, with the tweet getting nearly 25,000 likes (the fact of the receipt has never been confirmed). Since then, many other (possibly-fake-but-no-one-seems-to-care) Nusr-Et receipts have generated titles; one claims to appear a $ 49,000 bill.

The whole thing is a winning formula for clicks, almost as much as you earn as a $ 67 a cappuccino.

Yet Salt Bae doesn’t just provide a solution for reporters; his whole schtick about creating a problem for his clients. Over the past few weeks, when you order a steak at Salt Bae’s London restaurant, it comes with a great service person himself, who will meticulously sprinkle salt in front of you and even pieces of meat directly into your mouth. If a customer goes to a Salt Bae restaurant and he or she doesn’t film slicing their steak, is it still sliced?

“He’s always willing to put on a show for the camera,” said Makiez Arghandewal, a 24-year-old refugee evacuation volunteer from San Francisco who went to an Istanbul restaurant in Salt Bae “at least one a dozen times. ” Arghandewal once stayed at the same hotel in Salt Bae and interrupted his gym session to film a video. “She was so happy,” he explained. “He’s really patient and understands people’s needs for social media content.”

Arghandewal has a TikTok account, @kieeezzy, where he gathered 37,700 followers by posting 31 videos, seven of which featured Salt Bae. his most popular video of all—A clip of Salt Bae (doing what else besides) slicing a golden steak — had 13.4 million views, while his non-Salt Bae videos generated as little as 600. “Salt Bae definitely attracts people,” Arghandewal said. “He’s a social media gold.”

Arghandewal described Nusr-Et Istanbul as having “a hip vibe” on the staff that “understands most people are there to take pictures of the food.” The second time he visited, the waiter noticed he was in the bathroom when the first course was released, so he brought a second appetizer and gathered and cut it up in front of him so he could get a video.

The whole thing, then, is built with social media in mind — the natural next step in restaurants decorated for the extreme online, where Menus are only available via QR code. Salt Bae, who has 39.8 million Instagram followers and owes his international fame on social media, clearly understands the power of the internet (although it can be hard to call him a teacher, because the his latest schtick posted videos of himself saying “Cappuccino”In a long way). This is a man who screenshots and shares every headline about him in his Instagram Stories, even the critical ones about how much does he pay his employees. Salt Bae, seems to know that all publicity is good publicity.





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