Give Me My Hot Pink iPhone Now


As gadgets became more popular, everything started to get better and also, in a way, worse. My school’s computer lab has replaced neon iridescent iMacs with indescribable black and gray alternatives. My earbuds are better and look worse. My phone has become smarter, uglier, and more expensive. The rectangles attacked.

Motorola Razr in Bubblegum Pink

Photo: Alamy

Music is a prime example. We took fragile, large tapes with colorful packaging and album art and organized them into neat digital files. We improved the design until it worked as effectively as possible. Coming bright and beautiful, I think we didn’t have a turn.

I know about pink and shrinkage, the heteronormative marketing strategy that elevates women for the privilege of more serious technology in a pink package. The classic example is Bic for Her Pens debacle, a ballpoint pen sold by women because it was … shiny and pink. But offering pink as a choice to consumers isn’t harmful or demeaning, as long as it’s not just the option and it’s not explicitly marketed “for women.” In fact, not offering these options is, in some ways, less involved.

The Pink Perfect

Photo: Getty Images

Impartiality is different from having everyone equal. Even if small companies want Lora DiCarlo, wish, ug Sequin have taken steps to hire marginalized people and make technology more inclusive, big companies have somehow failed to get the memo. Other monoliths, such as Google, Samsung, ug Nintendo, has taken steps towards more fun designs. But they are baby steps. Finding a good pink accessory is very difficult. Anything that isn’t too pink, or it’s not too good.

I’m not stuck in the past. Zunes was good at the time, but I don’t want one now; I like it my e-reader, and I don’t want to go back to the days of the headphone splitter or skipping Walkmans. But when I use the modern computer in my pocket, the beeps and boops of a connecting modem disappear, and so do the rest.

Cam’ron at Mercedes-Benz Fashion Week 2003

Photo: Getty Images

When I was 17, I didn’t dream about great design choices and careful market analysis. I’m not looking forward to ever smaller bezels and more refined specs. As I envisioned the future of tech as a kid, I wanted more. I imagine bright latex bodysuits and touchscreen makeup compacts on Perfect Spies. I think we’ll all spin our clothes in giant wardrobes, programming outfits like Cher in. I don’t know. I imagined my Neopets alive. I want to cover my iPod with RGB LED rhinestones.

I know it’s the highest privilege to complain about the look of a $ 1,000 phone. But it’s not just about color. It’s about the fatigue of choosing between blush, petal, or other types of pink. It’s about trying to blend into a world that was never intended to include you in the first place.



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