Facebook’s new name is Meta, and Oculus is gone

Facebook, Inc. to Meta Platforms, Inc. – Meta in short. At an event Thursday, Mark Zuckerberg announced that the company is rebranding itself and focusing on building the “metaverse,” an interactive simulation in which people interact as avatars in real time. This new name means Facebook doesn’t want to just build in this new, digital environment. It also wants to be its face.

“From now on, we’re going to be first in the metaverse, not Facebook first,” Zuckerberg said of Facebook Connect, the company’s virtual and augmented reality developer conference. “As our new brands begin to showcase our products, I hope people get to know the Meta brand and the future we stand for.”

We don’t know the whole backstory behind the new Meta branding, which includes a logo that looks like a twisted infinity sign. When the new name was announced, Zuckerberg indicated that he liked Meta because it was a Greek word that “symbolizes that there is always more to do.” Perhaps coincidentally, the Chan Zuckerberg Initiative, the philanthropy Zuckerberg founded with his wife, Priscilla Chan, has acquired a startup called Meta that uses AI to compile scientific research, even if the project’s website as it were. separate entity from Facebook. The most obvious meaning of Meta, of course, is the metaverse itself.

Mark Zuckerberg, CEO of Facebook, adjusted an avatar of his own during the virtual Facebook Connect event-where the company announced its rebranding as Meta.
Michael Nagle/Getty Images

In addition to announcing Zuckerberg’s big name, this year’s Connect Conference focuses on explaining how the metaverse and the technology that drives it work.

Through a series of colorful and highly interactive demonstrations, the presentation focuses on how people can play, work, exercise, and even study in a virtual, three-dimensional environment, whenever it goes live. Zuckerberg also highlighted his company’s efforts to create new products for the metaverse, including new virtual and augmented reality hardware, realistic digital avatars, and new video game experiences. . And the adoption of the new name, the CEO explained, is intended to represent the importance of the new business metaverse, which will act differently from Facebook’s social media apps.

Facebook’s new focus on the metaverse comes seven years after the company bought Oculus, which built virtual reality headsets that allow people to play 3D virtual games. Andrew Bosworth, the company’s vice president of augmented and virtual reality, also announced on Thursday that the Oculus name moretiro na unta and that its hardware and apps will now operate under the Meta brand.

While these VR headsets are a bit bigger and more popular with gamers, Facebook seems to think the technology could play an important role in the wider adoption of Horizon, a virtual reality platform that allows avatars the user to interact with each other online. This, along with future innovations – possibly including augmented reality glasses that Bosworth’s team reportedly developing – ultimately helps lay a foundation for the metaverse.

The company formerly known as Facebook is pivoting the metaverse because it faces many challenges, including a potential investigation from the Federal Trade Commission and the anger of the legislators concerned the company plans to build a children’s version of Instagram, restrained. The company is also facing a surge in critical media coverage driven by thousands of internal documents leaked via Facebook whistleblower, Frances Haugen.

The documents give the public a fresh perspective on Facebook’s internal operations and are revealed the poor record of the company when it comes to combating hate speech, political polarization, and human trafficking, among other problems. But according to Recode’s Shirin Ghaffary MEAN last week, Facebook’s new approach showed that the company doesn’t think current challenges should constrain broader ambitions. In fact, Zuckerberg has a lot to say about opening remarks at the conference.

However, the company seems to indicate that it has learned lessons from its experience running the world’s largest social media platform. As the metaverse has evolved over the past few years, Facebook leaders have insisted the company be more vigilant. Researchers will be consulted from the beginning, and privacy, interoperability, and openness will be built into Facebook’s metaverse products from the beginning, they said.

“You want to know that when you buy something or make something, that your stuff is available in multiple contexts and you’re not locked into one world or platform,” Zuckerberg said. “It’s a future that is more than any company we can all have.”

But Facebook’s new name suggests that the metaverse will primarily be made by Facebook, and could still be the same as the company. After all, most of the conference focused on how Facebook gets the technology needed for the metaverse ready before this virtual reality system even launches. If that happens, it’s no surprise that people will think the metaverse and Meta are the same thing.

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