What to Know Music Labels If You Pre-Save Music
Just now TikTok video, musician Clinton Kane riffs to push labels to get fans to pre-save music from artists, even before their songs are released. In the video, his management team asks for hundreds of thousands to pre-save before releasing his song. Surprising, but the message is clear: Labels want your RSVP before they schedule the main event.
The tone of music fans is all about ease. Tap save now and, when it is released, a new song or album will immediately appear in your library. The benefits for artists and labels are even more substantial: Pre-saved music requires direct access to your account on any music service you use. If you try to add or save music prior to its release, there will be a disclaimer that will alert you to the potentially visible amount of data you have been granted access to, from your music library and listening habits.
While audiences get easier, manufacturers (whether labels or third-party services) get data — possibly more than you know. Depending on the service, you can return your name, email address, subscription type, and number of followers. But that is only the beginning. You can also submit your listening history, such as content played, content stored in your music library, your top artists, and any playlists you’ve created and followed.
Where Spotify, Apple Music, and More Stand
If you’ve already saved a song, it’s possible that the service you’re using, such as Spotify, is asking for information about your account. But no. At the end of the permission dialog tell you which service, label, or company is requesting, and who will get your data if you accept.
Spotify, specifically, is in the process of changing its API access to better monitor the type of information developers can request. A recent one put on the company’s developer blog lays out some changes. Spotify confirmed in an interview with WIRED that it will review API requests and, by doing so, it will provide a stamp of approval for future use of the listening data.
Allowing the pop-up to be displayed on Apple Music is even more vague, simply saying that the media library and listening activity will be shared. It’s unclear how that access to a user’s Apple Music account was included and included, and Apple didn’t comment on what specific information was included.
What about the Artists?
There’s one main reason artists are forcing fans to pre-save the upcoming release: information. Both Spotify and Apple Music provide artists with dashboards for high -level analytics about their music. Offering music to keep up to date can allow artists to get more granular data on their fans, such as email addresses and other artists they want to listen to.
“I think overall it’s a way to spark some excitement and give the screamers a move rather than constantly saying‘ new song is coming! ’,” Says Katelyn Tarver, a musician who used the part as a listener and as an actor. “And, if a lot of people pre-save a single song, it can help improve streams on the first day of your track, which helps your chances of getting available for other DSPs playlists. [Digital Service Provider], which could potentially make or break your career. “
Tarver has one new single out, along with upcoming album, and found to be available in pre-save.
“It helps to have a lot of understanding of who is responding to your music, and it helps to know where your most committed fans are when you start planning tours,” Tarver said.
But he said asking his fans to do so could be a challenge.