Social Media Helped These Chefs Branch Out of the Kitchen


Based in a retired town, Raposo’s business ended because his customers were afraid to contract with Covid-19. “I spend every day sleeping trying to avoid going to work as much as possible because I get burned,” she says. “I find myself lying in bed scrolling TikTok a ridiculous amount.”

Raposo started making videos on New Year’s Day 2021, hoping for a fresh start for his mental health. However, he finally found a way to stay open and reach new customers in the off season.

While other local businesses are planning to close, Raposo is starting to see an increase in customers. Almost overnight, they are as busy as back in the fall when there are tourists around.

“The number of people driving literally hours to get to the bakery is incredible,” Raposo said. “I’m not tech savvy by any means, so I have to educate myself,” he explains. “There are some real flips, but TikTok seems to be the last major this crazy year, and my followers have done more for my business than any advertising can do.”

Today, he has over 600,000 TikTok followers and regularly meets new customers who drop by to buy a cake or who find him online and order on his website.

His suggestion? Stay positive if you put yourself and your skill there on social media. “I’ve been doing this for a few months, and I’ve gotten people who don’t like my thoughts on gas stoves or how I dress,” Raposo shares. “I can’t be happy at all, but I know that if I put positivity in the world, then I can get it.”

Also, don’t forget to watch the part. The night before Valentine’s Day, Raposo’s poorest vacation, he was at the bakery cooking after midnight. “I made a video about kitchen utensils that I refused to let the bakery go viral,” he said. “The biggest thing I learned from the video was to look presentable because you never know when you’ll see the 4 million people with the most bags under the eye. conceivable and without makeup. “

Courtesy of Amber Walker

Amber Walker not household name more. He started his own private chef and catering company, SZND (pronounced Seasoned), at the start of the pandemic after being fired from his full-time job as a chef for a catering company. “I was caring for my three-year-old niece at the time because my sister, a nurse, worked with Covid patients,” Walker said. “I struggle to deal with the fact that everything I work for can be lost overnight.”

At the start of the pandemic, he entered the Favorite Chef indigay He filled out a profile, uploaded photos, and detailed his background, purposes, and signature. The competition promised to win $ 50,000 and a two -page spread in the upcoming issue of Enjoy your meal magazine. Walker hopes to use the funds to help more young people in his community and expand his business.

While Walker did not win the indigay, he got into the top 15 chefs in a worldwide competition and used this opportunity to acquire essential entrepreneurial skill. “With all the support from friends, family, and community, my business is on the rise, and the competition is bringing more followers to my business pages,” he explains.

“I’m posting about what I do for SZND at TikTok, Facebook, ug Instagram, ”Walker said. “The biggest day was when I posted my talk from Good Day on ABC 27 in Pennsylvania on Facebook there. I reached out to a lot of people, and they praised me for my success from starting a new business at an uncertain time. “

For Walker, social media isn’t just about the number of followers. It’s about connecting with her community-the customers she cooks with, fellow LGBTQ community members, and the youth she teaches. “Social media helps me offer my business and show people that you can create a better future for yourself through hard work and determination, than working a typical 9 to 5 or so for others. “

So it makes sense that one of his tips for using social media to improve your work or your skills is to bring back your community. As a mixed member of the LGBTQ +community, Walker uses social media to connect with his customers and the causes he supports. “I give 20 percent of my earnings to a local LGBTQ foundation from every pop-up I create,” she says.





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