Netflix and SpaceX have shown how the new reality TV is streaming space

If SpaceX launches the first of all its civilian crews into space later this fall and several days of travel around the Earth, people will be able to follow online thanks to an exclusive documentary deal that has been sealed. on Netflix in the private space company Elon Musk.

The first two installments of five -installment minutes, Countdown: Inspiration4 Space Mission, will debut on the streaming platform Sept. 6 and will be the closest to Netflix yet to cover an event in “almost real time,” the company said Tuesday. Throughout September, a team of videographers will follow the civilian astronauts, along with billionaire Jared Isaacman, who will pilot the spacecraft, as they prepare for travel and finally launch into space. If all goes as planned, Netflix will release two more episodes Sept. 13; it will air its actual launch on Sept. 15 and then stream it as a “feature length at the end” at the end of the month.

Netflix made it clear that it wanted us to think of the mission, which would also raise money for St. Louis. Jude Children’s Research Hospital, really for everyone. A promotional poster for the show stated, “This September, we’re all going to space.” The streaming platform also released a live-action / animated show to explain the mission to the children and their families.

But SpaceX and Netflix aren’t the only companies hoping to take advantage of the historic shift to travel in commercial space. Inspiration4’s mission and its special streaming mark a new era of live broadcasting from space. The rise of space tourism is as ripe for the age of streaming, a time when people can watch these events almost anywhere, and the entertainment industry is already starting to make the billionaires happy. zero gravity to many media events.

“Shooting something in space, that’s something that will bring subscribers all over the world,” said Julia Alexander, a senior strategy analyst at Parrot Analytics, at Recode. Alexander added that the growing demand and “the fact that they are cheap to make compared to the famous Hollywood dramas with a lot of talent” means that we will see a lot of space reality shows in the future. .

The science series focused on space Nova is the eighth most popular documentary series in the United States between June 2020 and July 2021; last year, the Cosmos: Possible Worlds showing Neil deGrasse-Tyson found to be 18 times the average demand for science fiction and environmental documentaries, according to Alexander. And let’s not forget that the data source nature of platforms can guide viewers to specific display variations.

“Netflix and other streaming platforms are able to create content like this because they can use their customer data to match content to the interests of their consumers,” said Michael Smith, a professor of marketing technology and sales at Carnegie Mellon University. Also record an email.

Blue Origin and Virgin Galactic also know that their launch could act as advertising for their brands, partner companies, and commercial tourism space in general. Consistently, they invested a lot in including expert commentators, live updates, and streaming coverage in the launches. The Galactic Virgin is still recruiting an influencer of TikTok for future flight.

Millions are reminded of the Blue Origin YouTube channel for launch on July 20 carried Jeff Bezos on a suborbital flight along with the oldest and youngest man to visit space, pilot Wally Funk and teenage Dutch Oliver Daemen.

“We also want to show that it’s a real rocket ride experience. There are fewer than 600 people who have ever been in space,” said Linda Mills, vice president of communications at Blue Origin, told PR Week in the event. “To show that specialization and uniqueness in flight is something we’re trying to get to future customers.”

Bezos ’flight is also the first – and currently, the only – rocket launch that Amazon customers can watch live on Prime Video.

Many reality shows filmed from space are planned for the near future. An American production company called Space Hero is working on a competition -based show with average people training and competing for the chance to win a very expensive International Space Station trip. Like Netflix, the company says it aims to “open up everyone’s space” while offering the first ever truly planetary experience. ”Space Hero even signed a contractor agreement with NASA in April.

Of course, the rocket launches as blockbuster media events precede the streaming time. From the early days of the space program, NASA missions were live demonstrations of national achievements, and people’s journey to the final frontier was covered in national news broadcasts. A an estimated 600 million people watching Neil Armstrong land on the moon during the Apollo 11 mission. While the enthusiasm for broadcasting real-time space events waned after the Challenger explosion in 1986, private space companies also tried to selling the market as something that everyone on Earth can watch live.

That messaging has the immediate effect of distracting viewers from the fact that commercial tourism in space is, at least for now, a doubtful environmental entertainment for ultrarich which will not immediately accomplish much in terms of improving our scientific understanding of space. But while criticism of the space dreams of billionaires ran after Bezos ’launch, the same narrative may not precede Netflix’s latest SpaceX show, according to Alexander from Parrot Analytics.

“I think SpaceX has some form of telling what’s going on,” he told Recode. “It just wants to take it to Netflix and make the best docu series.”

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